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I Learned My Bourbon Preferences Through Trial and Error. Companies Can't.

I Learned My Bourbon Preferences Through Trial and Error. Companies Can't.

I’ve got bourbon preferences. While living in Lexington, Kentucky, for 5 years earning my M.S. and Ph.D., I managed to try at least 20 different brands of bourbon. Through trial and error, I learned w...

Oct 1, 2026

The Pumpkin Spice Paradox

The Pumpkin Spice Paradox

A hornet is a wasp, but all wasps aren’t hornets. This was the topic of a family conversation as we sat outside drinking wine on a beautiful fall day while simultaneously being accosted by yellowjacke...

Sep 24, 2026

Looking Ahead: Leadership Updates

Sensory Spectrum, Inc.

Looking Ahead: Leadership Updates

For forty years, Sensory Spectrum has consistently pushed forward the development of the sensory science field guided by the scientific rigor, innovative spirit, and passion of our founder, Gail Vance...

Sep 17, 2026

Beyond Liking: Understanding the Meaning Behind Consumer Choices

Beyond Liking: Understanding the Meaning Behind Consumer Choices

I remember my transition from academia to industry and the first sensory test I ever reviewed: Traditional Yogurt vs. Greek Yogurt. The data was clear. People generally liked Traditional Yogurt more t...

Sep 15, 2026

Sensory Spectrum Welcomes Holly Miller, Ph.D., as Director of Data Insights & Innovation

Sensory Spectrum, Inc.

Sensory Spectrum Welcomes Holly Miller, Ph.D., as Director of Data Insights & Innovation

Sensory Spectrum is pleased to welcome Holly Miller, Ph.D., as Director of Data Insights & Innovation. Holly brings more than 15 years of experience spanning sensory science, experimental psychology, ...

Sep 2, 2026

Celebrating 40 Years of Sensory Spectrum

Celebrating 40 Years of Sensory Spectrum

Forty years ago, Gail Civille opened the doors of Sensory Spectrum with a bold idea: that sensory science could be both rigorously analytical and deeply human. That understanding how people experience...

Apr 1, 2026

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