Social Media Scraping
Sensory Spectrum's personal care panels evaluated various liquid foundation
A multi-national person-care company sought to better understand and define emerging language they noted from consumers.
Sensory Spectrum was able to deploy highly trained GoldenTongue™ tasters across Europe and South America to evaluate core products in situ and at key labs. Our tasters, fully trained in Spectrum Descriptive Analysis (SDA™), were able to provide consistent and comparable results across all sites.
The client identified several outcomes that could be used to its advantage.
SDA™ results identified areas of inconsistency across all products and regions
Data mining of historic consumer data, paired with SDA™ data identified an Ideal Profile for each region
Sensory Spectrum was able to generate specific improvement guidelines for each location