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Sensory Spectrum's personal care panels evaluated various liquid foundation

The Challenge

A multi-national person-care company sought to better understand and define emerging language they noted from consumers. 

The Solution

Sensory Spectrum was able to deploy highly trained GoldenTongue™ tasters across Europe and South America to evaluate core products in situ and at key labs. Our tasters, fully trained in Spectrum Descriptive Analysis (SDA™), were able to provide consistent and comparable results across all sites. 

The Results

The client identified several outcomes that could be used to its advantage.

  • SDA results identified areas of inconsistency across all products and regions

  • Data mining of historic consumer data, paired with SDA data identified an Ideal Profile for each region

  • Sensory Spectrum was able to generate specific improvement guidelines for each location