Sunscreen Trends in 2021
We are now well into summer which means consumers are making decisions on which sunscreens to purchase. Our personal care team is...
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Ellen Thomas
- Jun 22, 2021
- 2 min
Match Products to Concepts with Sensory Fidelity Ratings
Sensory Fidelity Ratings are a fast and effective way to provide guidance on how to better match your product or prototype to design briefs
Lisa Codespot
- May 11, 2021
- 2 min
Build a Better Hand Sanitizer
Hand Sanitizer sales have skyrocketed in 2020 due to the on-going pandemic and it seems unlikely that consumer dependence on this product...
Bob Baron
- Mar 24, 2021
- 3 min
Research and Work After Covid
The Corona Virus Pandemic has and will continue to have a profound effect on all of us. Companies like ours have sent most of our staff...
Lisa Codespot
- Mar 18, 2021
- 1 min
Dry Shampoo Descriptive Analysis
Summer is coming and that inevitably means that consumers will be looking solutions to keep their hair manageable without increasing...
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