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Sunscreen Trends in 2021
We are now well into summer which means consumers are making decisions on which sunscreens to purchase. Our personal care team is...
Lisa Codespot
Jul 14, 20212 min read


Match Products to Concepts with Sensory Fidelity Ratings
Sensory Fidelity Ratings are a fast and effective way to provide guidance on how to better match your product or prototype to design briefs
Ellen Thomas
Jun 22, 20212 min read


Build a Better Hand Sanitizer
Hand Sanitizer sales have skyrocketed in 2020 due to the on-going pandemic and it seems unlikely that consumer dependence on this product...
Lisa Codespot
May 11, 20212 min read


Research and Work After Covid
The Corona Virus Pandemic has and will continue to have a profound effect on all of us. Companies like ours have sent most of our staff...
Bob Baron
Mar 24, 20213 min read


Dry Shampoo Descriptive Analysis
Summer is coming and that inevitably means that consumers will be looking solutions to keep their hair manageable without increasing...
Lisa Codespot
Mar 18, 20211 min read
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