Sensory Spectrum is pleased to welcome Holly Miller, Ph.D., as Director of Data Insights & Innovation.
Holly brings more than 15 years of experience spanning sensory science, experimental psychology, consumer behavior, and business strategy. She specializes in research design, decision science, advanced analytics, and translating complex evidence into clear business direction.
Building on Sensory Spectrum’s strengths in rigorous sensory measurement and deep product understanding, Holly will help connect what consumers perceive and prefer with how products shape behavior, meaning, memory, choice, and experience over time.
Her work asks questions that move research beyond familiar boundaries:
• What can behavior reveal that consumers cannot easily put into words?
• How does product experience evolve with repeated use?
• How can implicit associations, longitudinal research, historical data, and emerging analytical approaches lead to more confident decisions?
Holly will help strengthen and connect Sensory Spectrum’s capabilities across sensory, consumer, behavioral, and analytical research while developing new opportunities in areas such as implicit measurement, product usability, aroma intelligence, longitudinal experience, and data strategy.
For clients who know Sensory Spectrum through one part of our work, Holly’s arrival offers an invitation to explore a wider relationship and a more connected approach to understanding products, people, and growth.
We are delighted to welcome Holly and excited about what her scientific rigor, curiosity, and expansive thinking will make possible for our clients.
