Sensory Spectrum has been providing business and technical solutions to our clients for 32 years.  Using the latest sensory research technology, our team of highly-skilled professionals work with you to provide education, technical solutions and scientific results to guide your confident decision making in the fields of foods, beverages, oral health, personal care products, pharmaceuticals, fabrics, paper, household products, fragrances, and environmental odor control.

A sample of our process is as follows:

  • clarify the project objective.
  • design the best approach to lead to solution.
  • fully execute the tools for discovery.
  • distill the data.
  • uncover insights.
  • link consumer and product understanding.
  • recommend action. 
 
The Solution Spot - Get in touch with your consumer

Construct new concepts, product ideas and prototypes?
Solution

Consumer
Design Lab

Benefits:

  • Co-create with consumers.
  • Insight into consumers unmet needs.
  • Springboard for product development and marketing.

 

Capture consumers sensory experience for product improvement direction?
Solution

The
Authentic Product

Benefits:

  • Understand how consumers talk about your product. What works and doesn't work.
  • Consumer directed product changes for improvement.
  • Realtime product direction.

 

Understand the complete product or service experience?
Solution

Sequence
Map

Benefits:

  • Capture consumers moment to moment thoughts and feelings.
  • Understand consumer rationale for product decisions.
  • Springboard for product development and marketing.

 

Understand
in-depth the product space?
Solution

Category
Appraisal

Benefits:

  • Benchmark your product in relation to the competition.
  • Identify key sensory drivers.
  • Uncover business opportunities.

 

 

 




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554 Central Avenue  |  New Providence, NJ 07974  |  (908) 376-7000