Descriptive Product ComparisonDo you need to know how your product compares to others in its category? Is there a product that you need to match for sensory properties? Do you need confirmation that you have optimized the product experience? Spectrum Descriptive Analysis (SDA) can help. SDA provides detailed quantitative data using universal scaling and precisely defined terms to form a sensory "fingerprint" of each product. The product profiles we generate allow us to compare and contrast products on an attribute by attribute level, as well as in a broader context. The breadth of our consultants' experience allows us to draw conclusions and make recommendations for your next steps. Additional applications for SDA include evaluations for support product maintenance, continuous improvement, quality control, new product development, sensory advertising claims, shelf life and post-hoc correlation to analytical or consumer quantitative data. |
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