Product Understanding: Discover the Product Properties

Understanding sensory features of products within a category is critical to developing successful new products, enhancing the appeal of existing products and simply being competitive in today's marketplace.

• What does your product offer?
• What are the key sensory attributes?
• Does your manufacturing process produce a consistent product?

Our evaluation is unparalleled in depth and breadth. (click to see Spectrum Product Experience) As industry leaders, we created the most widely used methods for product understanding: The Spectrum Descriptive Analysis method and multiple quality assessment techniques. Sensory Spectrum can help ensure that your products are designed and manufactured to consistently meet expectations.

Sensory Translator Bench Top Screening Sensory Clinical

Descriptive Product Comparison Category Appraisal / Sensory Drivers Discrimination Testing Sensory Quality Audit Sensory Quality Assurance Panels Spec Speak Descriptive Panel Training Ad Claims