Product Understanding: Discover the Product Properties
Understanding sensory features of products within a category is critical to developing successful new products, enhancing the appeal of existing products and simply being competitive in today's marketplace.
- What does your product offer?
- What are the key sensory attributes?
- Does your manufacturing process produce a consistent product?
Our evaluation is unparalleled in depth and breadth. (click to see Spectrum Product Experience) As industry leaders, we created the most widely used methods for product understanding: The Spectrum Descriptive Analysis method and multiple quality assessment techniques. Sensory Spectrum can help ensure that your products are designed and manufactured to consistently meet expectations.