Quantitative Central Location and Home Use Tests

The Spectrum Discovery Center is a fully equipped facility with an extensive consumer database to create a complete package for test design, consumer screening and recruiting, test administration, data analysis, and reporting. Utilizing home use tests and central location tests, a wide range of products are evaluated including foods and beverages, home care, personal care and pet care products, and fragrances. Backed by the expertise of Sensory Spectrum, the results of your research test will help you understand who your target consumers are and provide you with actionable consumer insights.