Qualitative Immersion

Sensory Spectrum has developed a way for you to better understand these sensory encounters by walking in your consumers' shoes and immersing yourself in their world.

Our qualitative moderators are also sensory scientists, which allow us to provide both depth and breadth for our clients. Using activities such as field observation techniques, shop-alongs, in-home visits, and online diaries, we help you uncover and describe the sensory cues that consumers notice as well as those that co-exist with your product's sensory attributes. The resulting information can provide product development direction and may also be used for marketing and advertising.