Qualitative Community Narrative

The Spectrum Community Narrative Panel (SCAN) is made up of creative, articulate consumers who build community within their group. This process leads to honest communication, enhanced creativity, and increased description of the target product category and/or concept.

The unique combination of community and creative process guides product developers through today's competitive marketplace and adds depth to the knowledge of existing products. SCAN provides rich, in-depth language, and deep insights translated into actionable research guidance for all stages of product development. The SCAN process functions to work with companies in:

• Early phase product development and improvement
• Product screening
• Concept development and refinement
• Ethnography
• Digging deeper into the emotional response
• Packaging (usability)
• Advertising

Sensory Spectrum has fully developed SCAN panels ready to be put into action for your project. It can be customized to meet your project needs, whether they are short or long term. We also have the capability of developing a brand new panel specific to your company's needs.

This panel offers a cost-effective solution to better understand how to bridge the gap between your company and/or descriptive data and the consumer. Call either our North Carolina or New Jersey locations to schedule a meeting with one of our consultants to discuss how SCAN can help you with your product development or marketing needs.