Focus Groups

Focus groups are a way to gather feedback from your consumer prior to the launch of a product. A moderator guides the discussion of consumers who are free to interact and respond with their opinions about the product, idea, or package. The typical focus group has 6 - 12 respondents and lasts approximately 90 minutes. We offer several types of focus group structures including dual moderators, mini-focus groups with 4 - 6 respondents, client participant focus groups, and professional/expert focus groups where the participants are experts in their field (i.e, doctors, dentists, etc.).