Category Appraisal

Sensory Spectrum's Category Appraisal / Benchmarking Approach will take you through a journey of discovery. First, understand how your products fair in comparison to the competition. Using Spectrum Descriptive Analysis, products' sensory properties are revealed objectively and methodically.

Then uncover the consumer perceptions of these products: which products are more liked? Which products are perceived by consumers to deliver specific emotional or functional benefits? Our highly skilled and experienced Spectrum Consultants will discuss your needs and provide the right approach to achieve that step. Our tools include qualitative (SCAN, focus groups, IDI, etc.), quantitative consumer research (HUT, CLT, Internet research, etc.) and a creative combination of such tools to provide you with the information you need while taking into consideration the constraints and challenges of your specific product category.

Last, uncover "the sweet spot" and identify the sensory drivers of benefit perception and consumer liking. Using advanced statistical analysis techniques, Spectrum scientists build models and extract key learning about the link between your products sensory features and your consumers' desires, wants and needs. The results: consumer-focused, sensory-driven guidance for product development or improvement, tactical advice for product positioning, and priceless insights for new and strategic business opportunities.