Ad ClaimsDo you want to make a sensory claim about your product in advertising? Do you need a third party to verify your in-house testing? Does your product have unique properties that require documentation? The marketplace is increasingly competitive. Consumers are more demanding and want products that deliver on their promises. Products that deliver consumer relevant sensory benefits are in demand. We start by identifying the objectives and designing the methodology needed to highlight the benefits of your product. We work closely with consumers to understand how they talk about the product experience to establish the consumer relevance of the benefits. Then, Sensory Spectrum will work with you to develop the appropriate documentation for your adverting claim by using the right tools that connect the dots between the science and the consumer. Finally, we stand behind the data and support you should challenges to your claim arise. |
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