Spectrum Solutions

Sensory Spectrum is an innovative, multi-disciplinary team of experts in the field of sensory and consumer science. We are committed to understanding every aspect of the senses and how they relate to consumer needs, wants and experiences.

As consultants, we partner with our clients to provide sensory driven guidance for product development and product improvement. We offer tactical advice for product positioning, and direction for new and strategic business opportunities.

We inspire product developers to understand their products and consumers in-depth. Through technical design, implementation and interpretation we develop invaluable insights. You will understand the results and be able to take immediate action for business decisions.

Our approach to product and consumer understanding is to first understand the client needs and then design a study that is specifically suited for the product objective and how the information will be used. Standardized testing isn't for every study. A custom designed study yields more product information and better consumer understanding.

All studies are designed with the consumer in mind. Our expertise focuses on the consumer's interaction with the sensory properties of a product - the look, the feel, the taste, the smell and the integration of sensory properties.

Sensory Spectrum is continuously expanding and developing our clients, ourselves and our industry.

Understand Your Product

Understand Your Consumer

Understand Total Sensory Experience