This year's judges were very impressed by the submission and commented on the professional presentation and scientific quality. Additionally, they found this work to be well thought out in relationship to the challenge. Team Bada-Boom is
"...has a thorough understanding of the products that they create from a sensory/descriptive standpoint as well as the demographic landscape of the target consumer."
"...absolutely exquisite work, Fabulous demographic segmentation."
The quality of the writing was quite remarkable as well.
Elaine Skinner relished projects that provided clear and definitive direction to product development. She would have appreciated the creative and thoughtful approach of the Arkansas team.